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Letβs decode that jargon with the famous Pavlov dog experiment. In the 1890s, Pavlov was researching the salivation in dogs in response to being fed. One day, he noticed that his dogs began salivating as soon as they heard the footsteps of the assistant approaching with the food. This instance, of watching the dogs display the same response even for objects or events associated with food as opposed to the food itself, changed the course of his research.