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What do I mean by a mindset of inevitability? If you have indeed qualified an account as a good fit, then the mindset should look something like this: βThis is going to happen. It makes sense for you. This solution is the future, and it will make you more successful now and going forward. So we can do it now or we can do it later, but itβs going to happen, either with me or with a competitor of mine.β