Youβre reading an excerpt of Founding Sales: The Early-Stage Go-To-Market Handbook, a book by Pete Kazanjy. The most in-depth, tactical handbook ever written for early-stage B2B sales, it distills early sales first principles and teaches the skills required, from being a founder selling to being an early salesperson and a sales leader. Purchase the book to support the author and the ad-free Holloway reading experience. You get instant digital access, commentary and future updates, and a high-quality PDF download.
As with the other materials discussed, this should be done with a mind toward your narrative. And because a live demo will typically come after youβve shared some initial slides from your sales deck, follow the framing you presented in your deck. Your demo will reiterate much of it, but with much better context, customization, and visuality.