Youβre reading an excerpt of Founding Sales: The Early-Stage Go-To-Market Handbook, a book by Pete Kazanjy. The most in-depth, tactical handbook ever written for early-stage B2B sales, it distills early sales first principles and teaches the skills required, from being a founder selling to being an early salesperson and a sales leader. Purchase the book to support the author and the ad-free Holloway reading experience. You get instant digital access, commentary and future updates, and a high-quality PDF download.
So letβs shed that fear of cold-calling right now. Yes, it will take some getting used to. But remember, youβre calling highly qualified contacts who have the problem you solve, and youβre seeking to help them solve that problem. Who wouldnβt welcome that?