Youβre reading an excerpt of Founding Sales: The Early-Stage Go-To-Market Handbook, a book by Pete Kazanjy. The most in-depth, tactical handbook ever written for early-stage B2B sales, it distills early sales first principles and teaches the skills required, from being a founder selling to being an early salesperson and a sales leader. Purchase the book to support the author and the ad-free Holloway reading experience. You get instant digital access, commentary and future updates, and a high-quality PDF download.
If you are now successfully scaling up, then congratulations! Youβve moved beyond the province of this book. You are now a bona fide sales professional. And if you have a set of sellers reporting to youβsuccessfully closing businessβthen guess what? You are now a sales leader. Way to go!