Bring Your Interests Online

Tweet about the things you find interesting, but it’s helpful if you stick to a couple main topics (it’s helpful for people to know what they’re going to get when they follow you). And have fun—it’s a terrific medium for learning and connecting with people you might not otherwise have access to.Arianna Simpson (@AriannaSimpson), founder and Managing Partner, Autonomous Partners*

Twitter works best when you’re sharing what you do off Twitter. Rather than passively discussing what finds its way onto the platform, join the conversation with your own experiences. Consider your job, your hobbies, and the information you consume and think about. Share about that.

What you share on social media is a signal others pick up on—but different people will pick up different signals from the same posts. That’s why your best recourse is to simply post about what really interests you, what’s really going on in your life offline, things that surprise or delight you, and forget about trying to please a wide swath of people. You never will. But, your posts can serve as a beacon, shining a light out to other like-minded individuals, to help them find you and their own way through the morass.

I tweet about what matters to me! It’s not much more strategic than that. I go through different phases of what interests me, what excites me, what enrages me, and that’s typically reflected pretty well in my Twitter. I will say that I was much more conscious of tweeting ‘professionally’ when I was in college or just starting out in my career. Everything was about tech and wanting to sound smart and in-the-know. I shared lots of articles about tech news. It was a reflection of what I wanted to project into the world at the time.Jackie Luo (@jackiehluo), software engineer, Square*