You might think of Twitter as your online storybook and resume, showing people who you are and what you do. On Twitter, your title, current company, and even past jobs might be considered when people choose to follow you or not, but they’re not the most important factor. Instead, it’s how you explain what you’re working on, thinking about, and interested in that will help you connect with others in a meaningful way and lead to potential opportunities. Whether it’s true or not, an inactive feed or one filled with retweets can signal that you’re not doing much. Making Twitter work for you, personally and professionally, relies on you sharing aspects of your work and life, your original insights, and the ideas you’re exploring.