caution It’s tempting to play the imitation game. If you want follows, why not just repeat the insights of those you follow? Many Twitter users start out just retweeting (“RTing”) others without their own words, posting the same type of content (or identical content!), and commenting, commenting, commenting on the same few people’s Tweets, trying to get attention. As a rule of thumb, if your approach feels inauthentic, it will be read as such.