When people think about using Twitter for business, it’s often promotion, digital ads, and building a following that come to mind. Indeed, Twitter can play a key role in marketing your business. But Twitter can also be instrumental in actively building your business, not just promoting it. We covered building in public, sharing your work authentically, and testing new business ideas in Choosing What to Tweet. In this section we’ll cover ways to get feedback on your business or work, and find collaborators, potential employees, and strategic partners.