Γ—
Invalid invitation
This gift invitation link is no longer valid or has already been accepted. You may still purchase a copy yourself. Please contact the person who sent you the invitation or support@holloway.com if you have questions!

Creative Doing

Whether creative work is your full-time job or personal passion, this collection of exercises, mental models, and true stories from prominent artists will guide you through your blocks and find the unique creative process that works for you.

  • The entire online book
  • Digital access to this title in the Holloway Reader
  • Downloadable PDF and EPUB for personal offline use

Creative Doing

75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career

by Herbert Lui

Have you ever felt frustrated, blocked, or unable to make progress on a creative pursuit? Or felt that your creative potential may not be realized in your work?

This book was written to honor and support the emerging artist and creative. Driven by a desire to uncover the mystery of the creative process, writer Herbert Lui spent a decade researching and in conversation with practicing artists and creatives of all kinds.

What emerged is this elegant collection of exercises, mental models, and true stories that help you develop your own creative process, from choosing material to sharing your work with the world. Creative Doing is often counterintuitive, prompting you to try one thing, and then its opposite, or pushing you to β€œsell out” as you experiment with creative purpose.

The techniques apply to writers, painters, designers, musicians, digital creatives, producers, consultants, or anyone who wishes to develop a consistent creative habit. You might be…

  • wanting to tap into your creativity to find new solutions in your full-time work
  • exploring a creative hobby outside of your day job
  • leaving or considering leaving a job to focus on new creative work.

The 75 practical techniques in this book support you as you learn to turn your vaguest impulses into true expression.

Rachel Jepsen β€” Editor
Bernice Liu β€” Illustrator
About the Author
Herbert Lui
Wonder Shuttle
Herbert Lui is an editorial director and author. He has been writing since he was 15. His work has appeared at publications like Fast Company, Hypebeast, and Quartz, and he later joined Lifehacker as a staff writer. His company Wonder Shuttle has advised organizations such as the City of Toronto, Shopify, and Skillshare on their writing and publications. He writes the Best of Books newsletter, which shares three great books every month.

Featured Reviews

The myth of creative genius is that it’s innate and destined for some, and completely inaccessible to others. Creative Doing goes behind the curtains on the creative process, examining the lives and processes of creative practitioners, and providing a valuable guide to unblocking creativity through taking action, making lots of work, and uncovering your creative purpose.
Laura Huang (International bestselling author, β€œEDGE” and professor at Harvard Business School)
We’re all creative beings, but sometimes we need a bit of help. Herbert offers a brilliant toolkit of 75 prompts and ideas you can apply right away to do your best work. I’m a big believer in small steps that lead to massive results, but if you’re in a tough spot it can be hard to figure out exactly what those steps are. Creative Doing is the perfect guide when you feel blocked or when looking for inspiration to take things to the next level.
Rick Pastoor (Co-founder of Rise and author, β€œGRIP:The Art of Working Smart (And Getting to What Matters Most)”)
Choose your passion, then choose a time each day, and dedicate it to only pursuing this passion. For me it was painting, and I decided to do it every day, at lunchtime. I wish I had had this book to guide me when I got started, but luckily, you have Herbert Lui’s insight into the creative mind as a roadmap in starting your journey.
Michael β€œBig Mike” Saviello (Visual artist)
Having done nearly 10,000 drawings up to this point, there’s no secret to art except consistent, creative doing. It’s not easy, but once you embrace β€˜Process’ over β€˜Result’ you’ll find you have a lifetime of learning and discovery and creative freedom ahead of you. If you want to learn this method and philosophy, this book is a great place to start.
Shantell Martin (Visual artist)
Any one of Herbert Lui’s inspired yet down-to-earth prompts has the potential to get you unstuck and to reconnect to the energy that fuels meaningful productivity. But to have so many collected in one place makes them even more powerful: somewhere, here, is the remedy for almost any creative block you might encounter. I know I’ll be returning to Creative Doing again and again.
Oliver Burkeman (New York Times bestselling author, β€œFour Thousand Weeks: Time Management for Mortals”)
Herbert Lui is a gifted writer, an original observer, and a truly creative thinker. He always has something to say that’s smart, freshβ€”and generous.
Rob Walker (Journalist and author, β€œThe Art of Noticing”)
β˜…β˜…β˜…β˜…β˜… Creative Doing is a slim, inspired volume that deserves space on the shelf of every person who seeks to work in a creative manner.
(Amazon reviewer)
β˜…β˜…β˜…β˜…β˜… A concise guide with some amazing prompts for getting out of a creative funk.
(Amazon reviewer)
β˜…β˜…β˜…β˜…β˜… Even if only one of the many suggestions or prompts helps you, it’s well worth the price.
(Amazon reviewer)

Table of Contents

Part I
Start the Creative Process
Part II
From Action Comes Progress
Never Run Out of Ideas
Decide What Quality Means
Communicate Your Work
Get Feedback
Part III
Creative Purpose

Get lifetime access now.

The full book, interactive and searchable. Plus all future updates.
Now Available
Instant lifetime access
$25
  • 130-page online book
  • Digital access to this title in the Holloway Reader
  • Downloadable PDF and EPUB for personal offline use

Why pay for an online book?

At Holloway, we imagine a place on the web where depth, quality, and high-value writing are the norm. A place where experts’ ideas are accessible to anyone. Where thoughtful, inclusive, and well-written resources win over quick takes, self-promoting blog posts, and content marketing.

We believe you, the reader, know the difference. It’s the 2020s. You recognize sites riddled with ads and clickbait headlines. Deep and comprehensive resources take expertise, time, and money to build. By buying access to this title, you’re supporting a place online that makes longform reading a pleasureβ€”and allowing us to pay authors, contributors, engineers, and editors who build and improve them. Holloway is a new and powerful way to publish. We hope you’ll join us on the journey.

Frequently Asked Questions

  • What exactly am I buying?

    By purchasing a title on Holloway.com, you get full digital access to the book and all other resources that come with it, for unlimited use by you. That means you get lifetime access online for that title on the web, using the Holloway Reader. In contrast with Kindle and other ebooks, this also includes future updates from the author or editors. Finally, depending on the title, you get additional digital resources like PDF downloads, documents, spreadsheets, or audio clips! If you purchase a bundle, you get all additional resources for each title in the bundle.

  • What is the Holloway Reader?

    The Holloway Reader lets you read and engage with books bought on Holloway. Many of our readers call it the best reading experience for books on the webβ€”you use it right in your browser, on desktop or mobile. In contrast to ebooks and paper books, online content in the Holloway Reader is always up to date, including updates when changes to the content are made, like responses to reader questions, new data, or new developments. It also lets us experiment with what the future of the book should look like, offering features you won’t find in Kindle or Apple Books.* It includes expert commentary in the margins and offers bookmarks and highlights, instant definitions of technical terms from a glossary, instant previews of links and footnotes, and a powerful search capability only available on Holloway titlesβ€”and we have a lot more on the way.

  • Are there any discounts?

    We do offer discounts if you select a bundle or more than one title during checkout. We also offer student discounts to individuals with a valid .edu email address.* Before a book is released, it is available for pre-order at a discount. By pre-ordering a title, you’re supporting us and our authors in their work and you may get a note from the author, early access, or other perks.

    Finally, if you sign up on our email list, in addition to excerpts and updates about our titles you’ll get any occasional special offers (infrequentlyβ€”we don’t want to spam folks!).

  • Can I buy Holloway titles as a gift?

    Yes! You can purchase and instantly share lifetime digital access for any title in the catalog. You can do this for a friend or a small group by selecting the number of invites you want to purchase during checkout. You’ll also get a receipt, so you may easily expense it if it’s a business purchase.

  • Can I buy Holloway titles for my team or my company?

    Yes! It’s just like a gift for a few people, as above. For example, if you purchase 5 invites, you can forward the invite link or invitation email to the 5 people on your team.

    We also offer additional options for team access for companies, groups, and classes. Use the team access form (just 3 questions) to set this up and get full pricing information or contact sales@holloway.com.

  • I have more questions!

    Don’t we all. Check the full FAQ. And we’d love to hear from you at hello@holloway.com.

Creative Doing
Instant lifetime access
$25

The Designer’s Bundle

Three essential Holloway guides to nurture your creativity and your career.

Other Titles

Readers of this book also purchased these titles

Art for Money
by Michael Ardelean
Essential principles for every creative freelancer on how to win clients, stay true to your art, and grow a business you love.
Better Venture
by Erika BrodnockJohannes Lenhard
A comprehensive guide to diversity and inclusion in venture capitalβ€”who funds, who gets funded, and how the industry can change. With history, research, and over 40 interviews with investors and founders that explore the moral and financial needs for a more diverse, equitable, and profitable funding system.
Now Available
Creative Doing
by Herbert Lui
Whether creative work is part of your full-time job or personal passion, a few simple and powerful tools can unlock a unique creative process that works for you.
Founding Sales
by Pete Kazanjy
A detailed and tactical guide to accelerate learning and success on the early-stage sales journey, from founder to early salesperson to sales leadership. Written by a sales expert for startup founders and first-time sales staff.
Stop Asking Questions
by Andrew Warner
The comprehensive guide to hosting better interviews for podcasters, salespeople, entrepreneurs, and more. Lessons from a veteran podcast host with 2,000+ episodes.

Learn more.

Enter your email for more details, updates from the authors, and free samples from the book.

More Holloway Titles

Now Available
Now Available
Keep in touch.
We’ll send early announcements of new books from Holloway, free excerpts, and offers available only on our email list.